Contemporary dining with innovative surveillance

Professional entertainment chain, The Baron Group, has always been renowned for their quality food, convivial atmosphere and outstanding service. More than twenty years in the restaurant industry has provided The Group with clear guidelines for running a successful operation. Adequate surveillance is one of the prerequisites to upholding these standards. The limitations of their existing analogue system compelled management to consider a more effective solution.

Solution
An Axis Communications Channel Partner was approached to quote on a new digital surveillance system for The Baron restaurants. Their proposal consisted of a complete turnkey solution that included an integration of the point of sales software in order to increase managerial control over all of the processes within the restaurants. AXIS M3004 Mini Domes and AXIS P3354 Fixed Dome Network Cameras were selected to maximise the field of view in a discrete, aesthetically-pleasing manner.

Result
The installation allows management to track and reduce shrinkage at the bar and in the kitchen. It also ensures that the quality of service at the various customer touch points is constantly monitored. The superior resolution of the footage and the ability to access these images from a tablet or a smartphone provides a security solution that is both flexible and highly effective.

Customer service through a lens
From its beginnings as a traditional English-style pub, the Baron has recently reinvented itself as a contemporary dining establishment that incorporates a wine room for vintage wines and a more conventional bar area. This ‘new generation’ style is modelled on the Manhattan grill house concept and provides an entertainment venue that appeals to a much larger clientele.
“The Baron’s motto, ‘nothing is too much trouble’ indicates the group’s commitment to providing excellent customer service. The upgrade to the surveillance solution is as much about monitoring this service as it is about keeping an eye on stock levels,” Brenden Tyne, operating partner of The Baron
“Axis has a broad range of network cameras. This allows us to select a specific camera for a specific application,” says Tyne “As the leader in IP surveillance, there is no doubt that the performance of the Axis products will always surpass the expectation.”

Compact and capable
An Axis Channel Partner installed a combination of AXIS M3004 and AXIS P3354 fixed dome cameras above each point of sale and specific areas in the kitchen, bar and entrances as per The Baron management’s requirement. The AXIS M3004 is designed for quick and flexible installation. It has a 3-axis camera angle adjustment and can be mounted on walls or ceiling.
“The AXIS M3004 is affordably priced, easy to install and offers HDTV resolution. The 400TVL quality of the previous analogue system was no longer sufficient in terms of the clarity and detail necessary for this busy establishment,” says Tyne. “A palm-sized network camera has the added advantage of providing a video management solution that is discrete and suits any interior design.”
The AXIS P3354 integrates Axis’ Lightfinder technology. Lightfinder technology is a combination of Axis’ expertise in image processing, in-house system-on-chip development and selection of the best optical components. Cameras featuring this technology are extremely light sensitive. This allows the cameras to give more life-like colours even in less-than-ideal light conditions.

Intelligent integration
One of the problems that The Baron faced with their analogue equipment was the lack of communication between the various systems. The Baron selected NUUO VMS to interface between the AXIS network cameras and the point of sale system. This allows management to search for any transaction via the transaction value, the operator, time, date or any other specific field and access the transaction with the relevant high definition footage attached for review.
“Real-time transaction monitoring can now be observed on the VMS terminal, review stations or even from designated tablets or smart phones,” says Tyne.
“The ease at which we are able to interrogate the data and view specific transactions along with the corresponding high resolution footage is a very effective management tool,” says Brenden Tyne, Operating Partner The Baron Fredman.

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Axis is a Swedish-based IT company offering network video solutions for professional installations. Founded in 1984 and operating worldwide with offices in more than 20 countries, Axis is an innovative global market leader in network video, driving the ongoing shift from analogue to digital video surveillance.  The products are used for security surveillance and remote monitoring, but also in installations in order to streamline customers’ business processes. Based on open IP standards, Axis network cameras connect to any kind of IP network, including the internet, providing advanced video analytics features, such as motion detection, audio detection and tampering alarm solutions.

Retail: the introduction of network video has revolutionised the way retail professionals work with loss prevention, store optimisation, fraud detection, security and customer service.

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City Surveillance: Network video is one of the most useful tools for fighting crime and protecting citizens, acting both to detect and deter. In emergencies, network cameras can help police or fire-fighters pinpoint where their assistance is most needed.

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