Axis introduces comprehensive store optimization and loss prevention solutions with retail focus

Following the long-term partnership with and subsequent acquisition of the video analytics application company Cognimatics, Axis Communications has fully integrated Cognimatics applications with Axis network cameras, audio, and access control products. In doing so Axis now can introduce new and comprehensive store optimization and loss prevention solutions for the retail sector, providing intelligence, driving revenue growth and prevention of loss.

“The competitive environment for bricks and mortar retailers is as ferocious as it has ever been,” said Roy Alves, Country Manager at Axis Communications South Africa. “Generating more revenue per customer, reducing loss, and enhancing customer experience are all commercial imperatives. With these new solutions, we aim to provide the same levels of business intelligence to retailers in the physical environment that their online counterparts have.

The new solutions will be marketed solely under the Axis brand, and will support retailers in two critical areas of their commercial objectives – store optimization solutions for customer understanding and revenue growth and loss prevention solutions to prevent theft.


Axis Store Optimization Solution

In its store optimization solution, Axis’ network cameras, audio products, added to business intelligence and analytics software, deliver unparalleled accuracy in terms of people counting, age and gender detection, store occupancy estimation, and queue monitoring. The insights are delivered through comprehensive reports designed per customer needs, hosted in the cloud and available through both desktop and mobile applications. The solution allows for the enhancement of the customer experience and sales opportunities through dynamic staffing levels, sales display information, and in-store announcements.


Axis Loss Prevention Solution

In the loss prevention solution, Axis’ network cameras, access controllers, and video door stations are combined with analytics software to highlight in real-time issues and enable immediate action for example unauthorized store exists, tailgating at entrances, in addition to providing a mechanism for random selection without profiling.



Axis Store Optimization Solution


Axis Network Product examples                            AXIS Store Optimization Suite

AXIS M30 Network Camera Series                          AXIS People Counter

AXIS P30 Network Camera Series                           AXIS 3D People Counter

AXIS P8804 Stereo Sensor Kit                                   AXIS Demographic Identifier

AXIS C1004-E Network Cabinet Speaker AXIS Occupancy Estimator

AXIS C2005 Network Ceiling Speaker                     AXIS Queue Monitor

AXIS Store Reporter

AXIS Store Data Manager



Axis Loss Prevention Solution


Axis Network Product examples                            AXIS Loss Prevention Suite

AXIS M30 Network Camera Series                          AXIS Direction Detector

AXIS P32 Network Camera Series                           AXIS Tailgating Detector

AXIS A1001 Network Door Controller                    AXIS Random Selector

AXIS A8004-VE Network Video Door Station


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About Us

Axis is a Swedish-based IT company offering network video solutions for professional installations. Founded in 1984 and operating worldwide with offices in more than 20 countries, Axis is an innovative global market leader in network video, driving the ongoing shift from analogue to digital video surveillance.  The products are used for security surveillance and remote monitoring, but also in installations in order to streamline customers’ business processes. Based on open IP standards, Axis network cameras connect to any kind of IP network, including the internet, providing advanced video analytics features, such as motion detection, audio detection and tampering alarm solutions.

Retail: the introduction of network video has revolutionised the way retail professionals work with loss prevention, store optimisation, fraud detection, security and customer service.

Education: students and teachers hampered by the threat of harassment or violence will be comforted by the presence of reliable network cameras in the school’s public spaces.

City Surveillance: Network video is one of the most useful tools for fighting crime and protecting citizens, acting both to detect and deter. In emergencies, network cameras can help police or fire-fighters pinpoint where their assistance is most needed.

Banking: solutions installed in local bank branches can transmit images to a central location for remote viewing us

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Tel: +27 11 548 6780

Fax: +27 11 548 6799


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Our People

Roy Alves, Sales Director – Africa   

Sasha Bonheim, Marketing Manager

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