Finding the value in Axis’ Training

Axis Communications, global market leader in the network video market, shows its commitment to its partners through offering in-depth training at the Axis Communications Academy. The academy assists with educating and informing participants about the different aspects of IP-surveillance.
The academy consists of a number of different modular courses, beginning with a two-day Network Video Fundamentals course. This course, which is mandatory for Axis Solutions Gold and Solutions Silver partners, focuses on different application areas and gives an overview of essential topics like basic networking, video compression techniques and image quality troubleshooting. This training is also backed up by hands-on practical exercises throughout the course.
The content of this course is of a technical nature, targeted at sales engineers, technical sales support, technicians and business development from both an IT background and a CCTV background.
Ettiene Van Der Watt, Engineering and Training Manger for Axis Communications MEA says, “The training academy has been operating for approximately 12 years. We have had great results from trainees and clients and it has also benefited sales figures as it helps for business development managers to understand the products intricately so that they can match the correct products to client requirements.”
Axis has also introduced a one-day Video Management Software course that will equip you with the skills you need to successfully deploy and manage: AXIS Camera Station as well as AXIS Companion Video management software is explored in both theory lessons and hands-on labs.
Designing Network Solutions is another one-day course that covers many important aspects of designing a network video surveillance system. Topics such as surveillance goals, camera placement, video analytics, network performance and storage solutions are discussed. All theory presented is put into practice in a comprehensive lab session.
Lastly, we encourage our partners to enrol in the Axis Certification Program. Having Axis Certified Professionals on your team qualifies you to work with network video and networking system design and installation on the highest level. Axis Certification Program gives you more than just expert-level knowledge of Axis products. It gives you wide-reaching, deep-going knowledge of network video topics that turns Axis Certified Professionals – and the businesses they work for – into sought-after experts. The certification also gives the partner many added benefits such as preference on our where-to-buy tab on
Van Der Watt adds that the Axis academy provides clients with the latest product, solutions and technology updates. We focus on value added education where interaction between students and facilitators are encouraged. We continue to strive for excellence in order to promote a culture that exceeds expectations through practical learning and our core technologies.
More information about the Axis Academy can be obtained at

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About Us

Axis is a Swedish-based IT company offering network video solutions for professional installations. Founded in 1984 and operating worldwide with offices in more than 20 countries, Axis is an innovative global market leader in network video, driving the ongoing shift from analogue to digital video surveillance.  The products are used for security surveillance and remote monitoring, but also in installations in order to streamline customers’ business processes. Based on open IP standards, Axis network cameras connect to any kind of IP network, including the internet, providing advanced video analytics features, such as motion detection, audio detection and tampering alarm solutions.

Retail: the introduction of network video has revolutionised the way retail professionals work with loss prevention, store optimisation, fraud detection, security and customer service.

Education: students and teachers hampered by the threat of harassment or violence will be comforted by the presence of reliable network cameras in the school’s public spaces.

City Surveillance: Network video is one of the most useful tools for fighting crime and protecting citizens, acting both to detect and deter. In emergencies, network cameras can help police or fire-fighters pinpoint where their assistance is most needed.

Banking: solutions installed in local bank branches can transmit images to a central location for remote viewing us

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Roy Alves, Sales Director – Africa   

Sasha Bonheim, Marketing Manager

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